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HOLISTIC SOLUTIONS TO BRAND DESIGN
PROBLEM SOLVING AND STORYTELLING THROUGH DESIGN
Good design solves consumer pain points while telling your brand story in visually memorable ways. At Kaleidoscope our Brand Strategy, Design and Realization capabilities work across six disciplines to identify and meet consumers’ needs while creating ownable brand assets that disrupt categories in breakthrough ways.
From corporate collateral to packaging, we design assets that increase brand awareness and help drive sales.
Packaging that pops on the shelf—and online. That’s the power of strategic design.
At Kaleidoscope, Design encompasses branding, packaging, structural and more. With all these capabilities in-house, we can tailor our solutions to address your exact business needs.
Your success is our success, and we pride ourselves on forming strategic partnerships with our clients.
Duracell: Taking Charge of Consumer Insights
After undergoing extensive consumer research, we redesigned the battery pack to make it easier to shop on the shelf while creating an easier opening ceremony and storage solution at home.
Egglife: Full Circle Design
As egglife can attest, better-for-you doesn’t have to be boring with their fresh and fun identity that seamlessly stretches across multiple pillars of new product innovation.
Thermos: Redesigning an Icon
Building on Thermos’ iconic badging device, plaid patterning and trusted reputation, we put a modern spin on their heritage to regain their status as category captain in portable drinkware.
METHODOLOGY, NOT PROCESS
THE POWER OF COLLABORATION
From agile design previews to day-long iteration sessions, there are multiple ways we can collaborate on strategic design solutions together. Moreover, we have a research facility in our Chicago headquarters so you can test, validate and refine design work at any time.
GLOBAL BRAND IDEAS BROUGHT TO LIFE
As an international branding, packaging, and realization agency headquartered in Chicago, we’re able to deliver our clients very real results through a multi-disciplinary model that’s unlike any other.
What sets our Brand Strategy and Design teams apart from our competitors is our Pointing North™ methodology. With our methodology, every client receives four distinct concepts that address the business challenge from a different strategic lens. What’s more, our methodology is scalable, agile and allows us to iterate and refine until you’re satisfied while keeping timelines on track.
Whether you’re in the early phases of launching your startup or you’re a global business looking to take your brand to the next level, our methodology is scalable to suit your needs.
DESIGN AGENCY SERVICES WE PROVIDE
1. Design Brand Strategy
2. Mock-ups & Prototyping
3. Design Implementation
4. Strategy & Innovation
5. Structural Design Development
6. Packaging Design
7. Brand Identity
Good design is the balance of form, functionality, beauty and usability. Our capabilities encompass branding, packaging and industrial design, so we can integrate multiple business needs into one holistic solution.
Duracell: Taking Charge of Consumer Insights
After undergoing extensive consumer research, we redesigned the battery pack to make it easier to shop on the shelf while creating an easier opening ceremony and storage solution at home.
Egglife: Full Circle Design
As egglife can attest, better-for-you doesn’t have to be boring with their fresh and fun identity that seamlessly stretches across multiple pillars of new product innovation.
Thermos: Redesigning an Icon
Building on Thermos’ iconic badging device, plaid patterning and trusted reputation, we put a modern spin on their heritage to regain their status as category captain in portable drinkware.
CHICAGO
700 N. Sacramento Blvd.
Chicago, IL 60612
NEW YORK
251 W. 39th St. 4th Floor
New York, NY 10018
CHICAGO
700 N. Sacramento Blvd.
Chicago, IL 60612
NEW YORK
251 W. 39th St. 4th Floor
New York, NY 10018
CINCINNATI
1203 Main Street
Cincinnati, OH 45202
CINCINNATI
1203 Main Street
Cincinnati, OH 45202
