HAVE A PROJECT FOR US? WE WILL GET IT DONE.
A HOLISTIC SOLUTION TO STRATEGY & DESIGN
Bringing Your Brand’s Vision To Life
CHICAGO
700 N. Sacramento Blvd.
Chicago, IL 60612
NEW YORK
251 W. 39th St. 4th Floor
New York, NY 10018
CHICAGO
700 N. Sacramento Blvd.
Chicago, IL 60612
NEW YORK
251 W. 39th St. 4th Floor
New York, NY 10018
At Kaleidoscope we help brands reach their full potential by creating, optimizing or maximizing visual and verbal assets across a wide variety of touchpoints on- and off- pack. Through an exhaustive Immersion phase, we are able to integrate consumer research, category insights and creative breakthroughs into our brand strategies and design solutions. From there, our Brand Strategy and Design disciplines work closely with Realization to ensure anything we produce is reproducible in the real world to help drive growth and reach your business goals.
From corporate collateral to packaging design, we create strategic assets that move the needle.
Packaging that pops on the shelf—and online. That’s the power of strategic design.
Our Brand Strategy capability is supported by relevant disciplines like Design and Realization that inform our solutions all in house.
Our Brand Strategy capability combines problem solving with storytelling no matter your business challenge.
Fairlife
From naming the brand to designing its iconic packaging structure, we helped fairlife grow from a local farming initiative into a major beverage powerhouse acquired by Coca-Cola while increasing sales by 40% during in-market research.
Kitco
As a popular snack brand in the Middle East, Kitco Nice hired us to update and contemporize their assets and portfolio to defend market share against global competitors.
Thermos
Integrating trends in portable drinkware, we redesigned Thermos to regain the brand’s category leadership while updating its beloved assets to resonate with a new generation of consumers.
Methodology, Not Process
THE POWER OF COLLABORATION
While we’re the experts in strategy, you’re the expert in your brand—which is why we believe collaboration is crucial. From design previews to day-long sessions, there are multiple ways we can collaborate on strategic design solutions together.
HERE'S HOW WE MAKE IT HAPPEN
As a global branding, packaging, and realization agency headquartered in Chicago, we’re able to deliver our clients very real results through a multi-disciplinary model that’s unlike any other.
What sets our Brand Strategy and Design apart is our Pointing North™ methodology. With the knowledge that design processes can create overly similar solutions or prolong project timelines, our methodology ensures every client receives four distinct solutions rooted in their own strategic perspective. What’s more, it allows us to move from ideation to commercialization on a more agile timeline because everything we present is market-ready.
Whether you’re in the early phases of launching your startup or you’re a global business looking to take your brand to the next level, our methodology is scalable to suit your needs.
THE COMPANY WE KEEP.
BRAND STRATEGY SERVICES
1. Consumer Insights & Trend Analysis
2. Category & Industry Immersion
3. Naming
4. Brand Equity & Positioning
5. Story & Communication Strategy
6. Brand & Portfolio Architecture
Headquartered in Chicago, Illinois, our consultancy serves brands worldwide with a scalable approach that integrates strategy and design.
Fairlife
From naming the brand to designing its iconic packaging structure, we helped fairlife grow from a local farming initiative into a major beverage powerhouse acquired by Coca-Cola while increasing sales by 40% during in-market research.
Kitco
As a popular snack brand in the Middle East, Kitco Nice hired us to update and contemporize their assets and portfolio to defend market share against global competitors.
Thermos
Integrating trends in portable drinkware, we redesigned Thermos to regain the brand’s category leadership while updating its beloved assets to resonate with a new generation of consumers.
CINCINNATI
1203 Main Street
Cincinnati, OH 45202
CINCINNATI
1203 Main Street
Cincinnati, OH 45202
